Support+Feed 10101 / 15
Support+Feed 101
A few minutes on the nonprofit Maggie Baird founded to treat hunger and the climate crisis as one problem.
Support+Feed combats the climate crisis and food insecurity by working toward a global shift to an equitable, plant-based food system.
Most food charities pick one. Support+Feed refuses to, because the fix for one is the fix for the other: get more plant-based food onto more plates, in the places that have the least choice about what lands there.
Maggie Baird, founder of Support+Feed
Support+Feed buys the food it gives away from small plant-based restaurants in the same neighborhood it is feeding.
One dollar does two jobs: somebody eats, and a local kitchen stays open.
There are four moving parts.
Plant-based meals, bought from local and minority-owned restaurants at what they call an equitable rate. Not donated leftovers.
The food goes to community organizations working in food deserts. There is no Support+Feed storefront.
Every delivery carries educational tools about why plant-based matters, so the meal is not where it ends.
The same recipes and tools go out to a global audience online. That is how one delivery in one city becomes a habit somewhere else.
Meat and dairy use 83% of farmland and 40% of the water that goes into producing food. What comes back out is 18% of our calories and 37% of our protein.
That gap is the whole argument. It is not that animal food is worthless. It is that it is an extraordinarily expensive way to buy a calorie, on a planet that is running short of room.
of all global greenhouse gas emissions come from animal agriculture. That is the floor, not the estimate.
Emissions from animal agriculture are similar to the emissions from all global transportation. Every plane, ship, truck and car, combined.
It is also the single biggest driver of habitat and biodiversity loss on Earth. Food still gets left out of the climate conversation, which is the gap Support+Feed was built to sit in.
“Maggie Baird on using plant-based food to fight climate change” - CBS Mornings, September 2025
One plant-based meal a day, for thirty days. Not vegan. Not forever. Not every meal. One.
Support+Feed keeps a permanent presence in eleven US anchor cities and has reached 41 cities in all.
Support+Feed publishes what a gift buys rather than what percentage it represents. Tap each to see the price.
They also convene. Overheated is a grassroots, youth-led climate summit Support+Feed runs alongside Billie Eilish, FINNEAS and Maggie Baird, putting activists, scientists and musicians in one room to argue about fashion, food, justice and burnout. It began in London during Billie’s O2 residency and has since run in Atlanta and Berlin.
The same logic travels. On the Hit Me Hard And Soft tour, fans could take the plant-based pledge at a Support+Feed station inside the venue, next to 27 food drives on the same run of shows.
And it shows up fast when a city needs it. After the January 2025 fires in Los Angeles, Support+Feed turned its existing restaurant partners into a relief line, running plant-based meal distributions for people who had lost their homes. The network was already there. It just pointed somewhere else.
“Plant-based food is not the only solution to climate change, but there is no solution without it.”
Her own phrase for the bar she sets is progress over perfection.
Buy local, feed local, teach while you do it. 2.5 million meals and pantry items, 150+ restaurants kept trading, 200+ community organizations, 41 cities.
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A Propeller course, built about Support+Feed